Maadi - Cairo - Egypt 01000008835 info@nilepoint.net

Polaroid Camera

He took the simple, straightforward layouts of agency principal David Ogilvy of Ogilvy and Mather and adapted them for Volkswagen. Krone’s repeated use of black-and-white, largely unretouched photographs for Volkswagen, (as opposed to the embellished illustrations used traditionally by competing agencies).

Coupled with Bob Gage’s bold work for Ohrbach’s, spawned consistently witty and unique print ads that met DDB’s goal of making a stark departure from existing advertisement techniques.

The corporate headquarters and factory that produced Volkswagens was located in Wolfsburg, Germany. Because Volkswagen’s advertising budget in 1960 was only $800,000, DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg’s needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all aspects of the automobile.

Rate this article 0 Vote

About The Author

LR

Gender: Male imex.net@gmail.com

Related Articles

CONTACT US

Book your table now and get 10% Offer!

Address

Maadi - Cairo - Egypt
Image

Welcome to a World Class Restaurant 

SUBSCRIBE US

Subscribe to our newsletter to get regular updates about offers